Simplify to Amplify
Concepts4 Key Steps for ExecutionMaking DecisionsStart from the end goal

Concepts by Marni Hale

From Simplify to Amplify

Start from the end goal

Simplify to Amplify book cover
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Making Decisions

Part 1 of 3

  1. 1Start from the end goal
  2. 2Evaluate ROI impact
  3. 3Focus on outcomes

Core Idea

Clarify your decision-making by identifying the ultimate outcome you want and working backward to see if an action supports it.

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